Caminho

Melhor Jovem

Brand Identity, Campaigns, Interface Design

Branding for one of the biggest and innovative social program handled by IADB and Government of the State for Rio de Janeiro to provide young people in favelas with opportunities in multiple domains.

"The new brand identity plays with multiple coloured paths that intersect and transform to represent the diversities."

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"The brand narrative is designed to encourage collaboration and participation: photos and stories are from real participants in all artefacts."

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"The network of young residents in Favelas to act as multipliers of the Program makes easier new participants attractive."

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"Visual artefacts can explain simply and playfully the stages of the Program."

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"The new website project focus on young people language."

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